Quest Collection
Client - The Macallan
Agency - Potlatch
Creative Direction - Xavi H., Ramón B.
Art Direction - Arnau A.
Copywriting - Àlex Ardid
Music - Miro Grütter
Animation - Arnau Solà
Illustrations - Mads Berg
Created exclusively for Global Travel Retail, The Macallan Quest Collection is a reflection of a quest to discover continents, cultures and terrains.
In order to convey these values, we worked on a campaign with the Danish illustrator Mads Berg. A series of illustrations with different international settings (Scotland, Spain, Italy or Taiwan, among others) with a modern Art Deco style, placing the product within luxury.
Thanks to Mads Berg's own style, we achieved a very visual campaign, quick to understand.
Once the posters of the first phase were made, we decided to make a 30-second film where each poster had a small animation, a detail that gave it life and modified the original poster as little as possible.
"Through dynamic geometry and minimalism colours I create recognizable and attention-grabbing art. My simplified style provides a sophisticated elegance that delivers a concise narrative message."
Mads Berg
"My style can be classified as Modern Art Deco. However, I always intend to achieve a timeless look."
Mads Berg
