Moritz 7 Beer Campaign

Client - Moritz

Agency - Mr. John Sample

Creative Direction - Toni Segarra

Art Direction - Màrius Zorrilla

Copywriting - Marià Chica

Graphic Design - Arnau A.

Graphic Design - Màrius Z., Rubén M.

Producer - Lee Films

Producer - Irma Borell

Moritz 7. La última cerveza de Barcelona presents the new product accompanied by its flagships: Moritz Original and Moritz Epidor, flaunting its status as the oldest beer in Barcelona.

In addition to the two 20-second and 10-second spots for television, Moritz's campaign will feature special actions on television and radio in prime-time programs, as well as a digital exterior with billboards in the Barcelona metro, full vinyls on buses and trams, as well as videos and stories for Moritz's social networks (YouTube, Facebook, Instagram and Twitter).

"Introducing a new product is always a challenge. That's why, to rely on other brand products to be able to explain what it is like and also achieve it in such a visual and direct way, we believe it is a true find."

Toni Segarra

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